Van Adel Watches - Stunning Watches From Amsterdam
Van Adel Watches - Stunning Watches From Amsterdam

About Van Adel

Story of a watch designer

Redefining quiet luxury

Van Adel Watches - Accuratesse Classic - Ref. VA2211

Words from the founder

I enjoy surrounding myself with inspiring locations because they help with my design voice and the whole creation journey. This is why I often bring a sketchbook in case I like to illustrate my ideas on paper. To find the right design language for Van Adel, I first needed to understand what defines me as a watch designer and how to navigate through my ideas.

The years of research widened my ability how to convert my vision into a watch design. Sleek lines and clean curves are perfectly proportioned to fit the case dimensions. My ultimate intention for any of my designs is to create a strong silhouette because of its expected and unexpected elements.

For the debut collection, I formed a design language by using key principles, with strong characteristic details like Bombé lugs, traditional watch hands, and calculated proportions. I illustrated a watch that unified my vision and design language into an everyday quiet luxury watch.

FMS de Groot

Van Adel Watches - Accuratesse Classic - Ref. VA2211
Van Adel Watches - Accuratesse Classic - Ref. VA2211
Van Adel - Watches From Amsterdam - Watchmaking Materials - Quiet Luxury Watches

Our story

In the heart of Van Adel beats a belief – a belief that a luxury timepiece shouldn’t be confined to the privileged few, but rather be accessible to everyone. This belief is the cornerstone of our brand culture, which embraces creativity, reliability, quality, and form-meets-function in every aspect of our journey.

In this fascinating industry, the creation of a watch often starts with an idea, and often this idea is sketched on paper. For Van Adel, it began by sketching forms, like an Ogee-shaped bezel and curved lugs. This gives the watch a stunning three-dimensional silhouette.

Our vision is a reflection of brand culture – a vision where timepieces become more than just accessories, but trusted companions that effortlessly blend reliability with an object of luxury. Driven by the dynamic energy of our birthplace, Amsterdam, we infuse our watches with sleek lines, clean curves, and thoughtful color schemes, creating pieces that could stand the test of time, and blend in with every lifestyle.

Our Values

At the core of our values lies a commitment to creativity, reliability, quality, and form-meets-function. These aren’t just words to us – they exemplify who we are and what we stand for. From design to manufacturing, we strive for excellence in everything we do, ensuring that each watch we create embodies our passion.

But our values don’t just exemplify our design language – for us, it’s about creating an invaluable community. At Van Adel, we have an inclusive mentality and try to keep our timepieces within reach of our audience because we feel that luxury isn’t only about exclusivity, but accessibility. It’s about making a difference in the lives of our wearers, one watch at a time.

Our commitment to our values remains unchanged as we continue our journey, making them a part of our heritage, woven into every process we handle. And as we look to the future, we’re excited to share our vision with the world – a vision of timeless, everyday luxury, and a commitment to continue making a difference.

Creativity

We’re driven by creativity and aim to push boundaries, blending this with design principles. Every watch is a canvas where classic meets modern, resulting in unique timepieces that tell a story.

Reliability

Reliability is essential. Our watches are engineered for precision and durability, ensuring that they perform flawlessly. We inspect each piece to meet our production standards.

Quality

Quality is the foundation of our collections. We source the finest materials and prioritize craftsmanship. From design to assembly, every detail is perfected to ensure excellence.

Form-meets-function

Form and function coexist in perfect harmony. We craft stunning and functional watches, where every detail serves an aesthetic and purpose, resulting in timeless creations.

Sourcing & Sustainability

We are very committed to the principles of ethical sourcing, sustainability, and responsible business practices. By prioritizing partnerships that share our values and are dedicated to maintaining the highest standards.

The complete inventory from our watches to our merchandise, every sourcing aspect is chosen based on strong and transparent communication with our partners. We place great importance on establishing a trustworthy relationship, where mutual understanding and a shared vision for a sustainable future are paramount.

We believe in striking a powerful balance between sustainability and craftsmanship, ensuring that our watches never compromise quality or retail prices. We are actively pursuing environmental improvements and are steadfast in our dedication to reducing our ecological footprint.

For partnering with suppliers we inquire about their certifications, which are concrete evidence of their compliance with ethical and sustainable practices. By maintaining an open and ongoing dialogue with our partners, we strive to create a sustainable future together. Through these efforts, we aim to not only deliver exceptional products but also contribute positively to the global community and the planet we all share.

"We believe in striking a powerful balance between sustainability and craftsmanship"

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